Archives For Politics

I recently published an article in the Guardian Sustainable Business section which spoke to the rising power of the U.S. minimum wage movement, AKA the Fight for 15. Given the movement’s momentum, its savvy use of online and offline communications and successful network building, I predicted that it would gain major concessions from both policy makers and major retail brands. Continue Reading…

How many times have I heard clients dismiss social movements building against them as a mere minority of the population? Answer: The same number of times that these clients were later dumbfounded that this minority had managed to shut down their projects or seriously damage their reputation.

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New year, new focus

Tom Liacas —  January 7, 2015 — Leave a comment

Those who have followed this blog for the past two and half years have witnessed me write on subjects as wide and varied as social media origins, online reputation issues and digital marketing. Well, enough of that! In 2015, I have decided to focus on the issue that is my main passion: The rising power of grassroots social network movements and what this new power implies for the future of business, politics and society. Continue Reading…

One of the most effective social media shit disturbers around today is neither young nor a technophile. In fact, at age 70, Kalle Lasn has mixed feelings about the Web, which he sometimes sees as an unhealthy cultural addiction. Nevertheless, after working for over 20 years to make a dent in late capitalist culture through Adbusters Magazine and related Culture Jamming campaigns such as Buy Nothing Day, Lasn finally hit the jackpot when he tweeted to his followers exhorting them to camp out in front the New York Stock Exchange. This seed of an idea, through viral online sharing and phsyical mobilization, was to become a global movement that grabbed headlines for many months in 2011-2012 and continues to live on as an important cultural and political reference.  Continue Reading…

In a 1993 Rand Corporation think piece now legendary among digital theorists, authors John Arquilla and David Ronfeldt looked to a near future in which military and idelogical battles would be fought more and more with data and social networks. “Cyberwar is Coming”, written for the U.S. military and intelligence community, essentially foretold how the virtual world, with its growing store of information, links between interest groups and rapidly evolving technological platforms, would come to shape power and politics in the ‘offline world’, to the point where wars between nations could eventually be waged and won online. Twenty years later, it’s clear they were right on the money. Continue Reading…