Archives For Theory

For the better part of 2016, I have been diving deep into research on new breakthrough social and environmental advocacy campaigns in order to find the common patterns that explain their success. Having taken a hard look at 47 campaigns with my colleague Jason Mogus, I can safely say that networks and networked approaches are where the power is at these past few years. Continue Reading…

As our societies move from hierarchies to more network-based structures, power inevitably shifts from the few to the many. In the process, empires crumble as agency and decision-making power get redistributed.

Social movements in the 21st century are gaining much of their strength from their networked nature, which allows them to ramp up quickly and exert great pressure on top-down institutions. In this way, they represent a rising force confronting older seats of power. Though this has been building for years, we can expect to see some tangible breakthroughs in 2016, when networked social movements gain the upper hand at the expense of businesses, governments and institutions. Continue Reading…

Would you stand in the way of a hurricane?

The main reason that companies and governments keep getting their butts kicked by grassroots social movements these days is that they consistently underestimate their strength and fail to understand the deep social forces driving them. If they properly appreciated and understood these factors, they would put aside any idea of fighting them and consider ways to work with them instead.

Thus begins Chapter 2 of my ‘You Can’t Beat Them So Why Not Join Them’ series.

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New year, new focus

Tom Liacas —  January 7, 2015 — Leave a comment

Those who have followed this blog for the past two and half years have witnessed me write on subjects as wide and varied as social media origins, online reputation issues and digital marketing. Well, enough of that! In 2015, I have decided to focus on the issue that is my main passion: The rising power of grassroots social network movements and what this new power implies for the future of business, politics and society. Continue Reading…

For those who read business literature, you will have noticed that the term ‘disruptive’ has recently attained the same heights as ‘synergy’ and other great buzzwords of yore. There is a reason for this, of course. In business to consumer markets (B2C), rapid adoption of new technologies has revolutionized the brand-customer relationship and wiped out entire industries in a matter of years. Brian Solis, prophet and leading light of digital business theory, has written a lot about this new constantly disruptive marketplace. To clearly outline the price of not adapting, he coined the term ‘Digital Darwinism’. In his own words, it implies: “…a kind of natural market selection that favors innovative companies at a time when technology and society are evolving faster than the ability of many organizations to adapt. It is this dynamic (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Polaroid, Kodak, and the like.

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