Archives For Theory

I recently had the pleasure of meeting Stephen Waddington over breakfast in London. Currently the Digital and Social Media Director of Ketchum Europe, he is a leading light on the emerging discourse around reputation management and a driving force for change in the PR industry through his role as President of the Chartered Institute of Public Relations (CIPR). Stephen is also the co-author of two excellent books on the emerging dynamics around online reputation attacks and defensive strategies. For those who have not come across these titles yet, I highly recommend looking up Brand Anarchy and Brand Vandals. Continue Reading…

As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core concepts may be similar to those in the English speaking world but tone and emphasis can be wildly different. Those who geeked out on French philosophers, like Foucault and Baudrillard, will know what I’m talking about. No equivalent English authorship exists for the concepts these thinkers cooked up, as if certain great ideas sprang from the language itself. Continue Reading…

DISRUPTIVE TECHNOLOGY IS A CATALYST FOR CHANGE, NOT THE REASON.

Excerpt from What’s the Future of Business by Brian Solis

I recently came across an article by the venerable Tim O’reilly  (Founder and CEO, O’Reilly Media) on LinkedIn. Aside from laying down some core cultural wisdom around the social media gift economy (which I think very few marketers understand), O’reilly mentioned the fact that, in his company’s early days, they hired a campaigner from the Sierra Club to do their marketing and PR and have stuck with the ‘activist’ approach ever since.

O’reilly’s words resonate with my personal experience as a former activist cum social media strategist. Since the mid 90s, Continue Reading…

Below are my thoughts on engagement leading up to the Social Media World Forum in New York November 27th and 28th where we at #engagementlabs will be presenting.

I think most of us planning our trip to the #SMWF will agree that, in 2012, ‘engagement’ is as towering a buzzword as ‘Web 2.0′ or ‘cyberculture’ were in their day. Heck, at #engagementlabs, who are we to point fingers? We’ve taken this buzzword and built our brand on it!

All the same, as ubiquitous as the word is, ‘engagement’ in the mouths of different speakers means so many things that the concept has gathered a lot of fuzz around it. So here’s our attempt to pin it down to some concrete principles. Continue Reading…