For a while now I’ve been writing about the growing power of social movements and the futility of pushing back against them if you’re in the business sector or public office. To those who claim that it’s impossible to align with grassroots people power, I give you the recent climate change campaign initiatives rolled out by IKEA and Ben and Jerry’s (Unilever). Continue Reading…
Recent tales of networked social movements exerting pressure on governments and businesses.
This Week: Tim Hortons, Enbridge and Sumofus.org
Businesses should get over themselves and start to work with the grassroots movements that are taking them to task over social and environmental issues. In a previous post, we looked at the incredible power of new social movements in a networked society. Fighting them is a foolish plan. However, many businesses still spend a lot of their time and energy doing just that.