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In line with my recent ‘You Can’t Beat Them So Why Not Join Them’ series, I recently published an article in The Guardian’s Sustainable Business section on the tech sector’s uneasy relationship with human rights groups. While greatly criticized for censorship and privacy breaches these past few years, a number of companies both large and small have undertaken initiatives that are helping dissidents in closed societies around the world. Recognition of such initiatives proves that, however much you have been part of the problem, it’s worth taking steps to be part of the solution too. Continue Reading…

Would you stand in the way of a hurricane?

The main reason that companies and governments keep getting their butts kicked by grassroots social movements these days is that they consistently underestimate their strength and fail to understand the deep social forces driving them. If they properly appreciated and understood these factors, they would put aside any idea of fighting them and consider ways to work with them instead.

Thus begins Chapter 2 of my ‘You Can’t Beat Them So Why Not Join Them’ series.

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My conference roadshow kicks off in Paris this year. For these engagements, I am going forward with a direct and uncompromising message to businesses and governments: Stop trying to resist the power of new citizen movements. Better learn to work with them, or else face the music! I’ll start by laying out the topline of my arguments below and a deeper look will follow in subsequent posts.

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I recently published an article in the Guardian Sustainable Business section which spoke to the rising power of the U.S. minimum wage movement, AKA the Fight for 15. Given the movement’s momentum, its savvy use of online and offline communications and successful network building, I predicted that it would gain major concessions from both policy makers and major retail brands. Continue Reading…

How many times have I heard clients dismiss social movements building against them as a mere minority of the population? Answer: The same number of times that these clients were later dumbfounded that this minority had managed to shut down their projects or seriously damage their reputation.

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