For those who face disruptive online trolls, or fear the day when they will, this series of posts is for you! Having managed social media projects on controversial subjects for the last few years, I have faced all kinds of intentionally disruptive online behavior while managing to keep the peace and maintain productive exchanges for those who were interested in that kind of thing. In this post, I will be talking about another essential anchor of troll-defense strategy: A thorough and unassailable set of House Rules with which you may moderate your online spaces. Continue Reading…
This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous second Principle, all about the frustrating humility that social media requires of all participants, this third Principle bothers the heck out of folks in Marketing and Corporate Communications. Continue Reading…
It is my pleasure to welcome Brian Solis to this series of discussions around the #Social Survival Manifesto. Brian, for those who have not yet crossed his formidable online presence, is one of the few people today who can claim the title of ‘social media guru’ without raising sneers. And Brian’s expertise spans much more than social media. He’s a principal analyst at Altimeter Group where he studies disruptive technology and its impact on business. He is also someone who studies digital anthropology and sociology and documents technology’s impact society and culture. Through his work, he attempts to bring the two worlds together. Brian is the author of the recent critically-acclaimed business title: WTF – What is the Future of Business? Continue Reading…
This is the second installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the second Principle, the hard-to-swallow realization that corporate power and profits do not confer greater respect and deference from peers on social media. Continue Reading…
And so begins a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the first Principle, essentially, the warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century. Continue Reading…
