And so begins a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the first Principle, essentially, the warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.
Copied below is the text of this section from the Manifesto. If you work with corporate or institutional decision makers, I am sure you have come across the ‘If we ignore it, it will go away’ philosophy. In the age of social media, this is equivalent to the 2 year old who covers his or her eyes to ‘hide’ from others. To keep things interesting and interactive, I would invite you to contribute (in the comments below) your workplace anecdotes where such behavior was displayed in discussions around activating social media. We will all be amused, especially in a couple of years when no one will believe us that people once thought this way!
Principle for Survival #1:
HIDING IS NOT AN OPTION!
Whether you like it or not, people out there on social media are talking about you, reading about you and making up their minds about you. In fact, your brand or industry will soon become a very hot topic, if crisis arises, entirely without your input.
If you are not part of those conversations, guess who’s in charge of public perception and brand reputation? The consumers you have angered, your competitors and the activists that hate you.
Trust me, those with a bone to pick are those who will speak the most. Continue to hide and you will most definitely be a ripe target with all the odds stacked against you. Begin participating in the conversation and you may just have a chance to influence the many stories being told about you.
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