Archives For advertising

The #Social Survival Manifesto is full of good advice that is, unfortunately, hard to apply in the workplace. At the time of writing, many of the prescriptions within are sure to generate conflicts with the different departments that compose the corporate communications machine. This next principle for managing online trust and credibility is sure to ruffle feathers in the marketing department and with all the talent they have hired to give the brand a stunning presence and a commanding voice. Essentially, Principle #7 proclaims that the appetite for persuasion has all but disappeared in networked society. To win hearts and minds on social media, marketers will have to drop the hard sell, copywriters will have to shelve their witticisms, and designers will have to learn to embrace drabness, to some extent. Continue Reading…

Summer is still with us for a short while and if you are taking your Kindle or Kobo with you on vacation, you can now download the #Social Survival Manifesto as an eBook on both platforms. Continue Reading…

This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous second Principle, all about the frustrating humility that social media requires of all participants, this third Principle bothers the heck out of folks in Marketing and Corporate Communications. Continue Reading…

EDIT-LIFT11-Geneva-by-Ivo-Napflin-597x396It is my pleasure to welcome Brian Solis to this series of discussions around the #Social Survival Manifesto. Brian, for those who have not yet crossed his formidable online presence, is one of the few people today who can claim the title of ‘social media guru’ without raising sneers. And Brian’s expertise spans much more than social media. He’s a principal analyst at Altimeter Group where he studies disruptive technology and its impact on business. He is also someone who studies digital anthropology and sociology and documents technology’s impact society and culture. Through his work, he attempts to bring the two worlds together. Brian is the author of the recent critically-acclaimed business title: WTF – What is the Future of Business? Continue Reading…

I recently featured a background piece on Dave Carroll, creator of the 2009 viral video titled ‘United Breaks Guitars‘. The saga of his guitar-crushing trip and ensuing (successful) struggle to get satisfaction from United Airlines, have become a case study, par excellence, of consumer power in the age of social media. Here is Part 2 of the interview with a focus on Gripevine.com, the start-up platform that grew out of Dave’s one man crusade. Continue Reading…