Archives For cantbeat
For a while now I’ve been writing about the growing power of social movements and the futility of pushing back against them if you’re in the business sector or public office. To those who claim that it’s impossible to align with grassroots people power, I give you the recent climate change campaign initiatives rolled out by IKEA and Ben and Jerry’s (Unilever). Continue Reading…
Businesses should get over themselves and start to work with the grassroots movements that are taking them to task over social and environmental issues. In a previous post, we looked at the incredible power of new social movements in a networked society. Fighting them is a foolish plan. However, many businesses still spend a lot of their time and energy doing just that.
In line with my recent ‘You Can’t Beat Them So Why Not Join Them’ series, I recently published an article in The Guardian’s Sustainable Business section on the tech sector’s uneasy relationship with human rights groups. While greatly criticized for censorship and privacy breaches these past few years, a number of companies both large and small have undertaken initiatives that are helping dissidents in closed societies around the world. Recognition of such initiatives proves that, however much you have been part of the problem, it’s worth taking steps to be part of the solution too. Continue Reading…
Would you stand in the way of a hurricane?
The main reason that companies and governments keep getting their butts kicked by grassroots social movements these days is that they consistently underestimate their strength and fail to understand the deep social forces driving them. If they properly appreciated and understood these factors, they would put aside any idea of fighting them and consider ways to work with them instead.
Thus begins Chapter 2 of my ‘You Can’t Beat Them So Why Not Join Them’ series.