Archives For corporate

In line with my recent ‘You Can’t Beat Them So Why Not Join Them’ series, I recently published an article in The Guardian’s Sustainable Business section on the tech sector’s uneasy relationship with human rights groups. While greatly criticized for censorship and privacy breaches these past few years, a number of companies both large and small have undertaken initiatives that are helping dissidents in closed societies around the world. Recognition of such initiatives proves that, however much you have been part of the problem, it’s worth taking steps to be part of the solution too. Continue Reading…

When asked to accurately describe the ‘core innovation’ I champion in the crowded world of digital public relations and issue management, I define it as follows: A system that leverages social media channels towards large-scale engagement of stakeholders in debates around controversial projects or policies. Now, let me explain… Continue Reading…

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues. Continue Reading…

Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation management. Most articles on reputation management and digital branding focus on the form and quality of online corporate communications. However, even a seasoned communications professional will secretly admit that the best approaches only go so far when a client’s business practices, or core business itself, are widely viewed as problematic. Continue Reading…

In my career managing social media campaigns for corporate clients, I have approached online Community Management from many different angles. First, when short-staffed, as a Community Manager (CM) myself, then as a CM supervisor when managing full fledged campaigns and finally, as the creator of CM protocols for projects that carried reputation risks. As a matter of fact, most of the projects I have worked on involved moderating communities for clients with controversial projects. Invariably, these ‘communities’ were online environments that pushed CMs to their limits and, as a result, led us to discover common traps that they may be drawn into by the nature of their work. Continue Reading…