Archives For digital strategy

For the better part of 2016, I have been diving deep into research on new breakthrough social and environmental advocacy campaigns in order to find the common patterns that explain their success. Having taken a hard look at 47 campaigns with my colleague Jason Mogus, I can safely say that networks and networked approaches are where the power is at these past few years. Continue Reading…

In line with my recent ‘You Can’t Beat Them So Why Not Join Them’ series, I recently published an article in The Guardian’s Sustainable Business section on the tech sector’s uneasy relationship with human rights groups. While greatly criticized for censorship and privacy breaches these past few years, a number of companies both large and small have undertaken initiatives that are helping dissidents in closed societies around the world. Recognition of such initiatives proves that, however much you have been part of the problem, it’s worth taking steps to be part of the solution too. Continue Reading…

As global climate, resource and economic issues continue to grow in complexity, I see a source of hope in what is otherwise viewed as a nuisance by many of my clients. The empowerment of networked individuals using social media has created unprecedented movements, like the 300 000+ person strong People’s Climate March in NYC this past September. Continue Reading…

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders? Goodwill, after all, is capital that can be leveraged towards your objectives and mobilized in times of crisis. One of the keys to this in the 21st century, especially online, is tapping into the Gift Economy. Continue Reading…

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues. Continue Reading…