Archives For social media

Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation management. Most articles on reputation management and digital branding focus on the form and quality of online corporate communications. However, even a seasoned communications professional will secretly admit that the best approaches only go so far when a client’s business practices, or core business itself, are widely viewed as problematic. Continue Reading…

As corporations adopt a peer to peer medium, they slowly learn that the multitudes out there are seeking interactions with other humans or, at the very least, interactions with a human quality to them. This, of course, is awkward for a large company that must speak for all of its employees with a single voice. It would be much more natural, and powerful, if corporate employees, each with their own social accounts, were to actively represent the corporate brand each through their own personal interactions online. Now, hold on there! You might say…This is a control crisis if ever there was one! And indeed there are concerns to address. Continue Reading…

Summer is still with us for a short while and if you are taking your Kindle or Kobo with you on vacation, you can now download the #Social Survival Manifesto as an eBook on both platforms. Continue Reading…

Recently, the #Social Survival Manifesto was presented to the membership of the International Public Relations Association through its Thought Leadership series. In my view, this is the perfect audience for Manifesto Principles as Public Relations professionals could very well become the natural guides on corporate online etiquette in years to come IF they embrace this new medium and give it the same attention they have traditionally given to the mainstream press. Continue Reading…

As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core concepts may be similar to those in the English speaking world but tone and emphasis can be wildly different. Those who geeked out on French philosophers, like Foucault and Baudrillard, will know what I’m talking about. No equivalent English authorship exists for the concepts these thinkers cooked up, as if certain great ideas sprang from the language itself. Continue Reading…