Archives For social media

This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous second Principle, all about the frustrating humility that social media requires of all participants, this third Principle bothers the heck out of folks in Marketing and Corporate Communications. Continue Reading…

And so begins a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the first Principle, essentially, the warning that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century. Continue Reading…

It is with great pride and pleasure that I release the #Social Survival Manifesto into the crowded marketplace of ideas on digital communications, reputation management and public relations. Having read it, I hope you come to agree with leading subject matter experts that this is a rather unique contribution to the discussion. Continue Reading…

DISRUPTIVE TECHNOLOGY IS A CATALYST FOR CHANGE, NOT THE REASON.

Excerpt from What’s the Future of Business by Brian Solis

Social media networks, through the power they have given to individuals, are by nature disruptive. Not a month goes by these days that we don’t hear of another government or corporation shaken and humbled by a lightning-speed mobilization of online people power. This article is part of a series that seeks to catalog the most notable social media disruptions of politics, business and culture.

Last time, I covered shakeups of the established order in Politics. This is a draft of another book chapter I want to write. I need your help to find more cases of brands or industries being disrupted via social networks as no exhaustive list of these exists. Some of my examples are globally known, some very local to Canada or Québec. I know I am missing some, do you know of others?

1. Nestle Kit Kat Greenpeace Attack

When Greenpeace linked Nestle’s use of Palm oil to the killing of Orang Utangs in Indonesia, they went all out with a social media campaign, featuring a gruesome spoof video, to drive the point home. Continue Reading…