Archives For subversion

For those who face disruptive online trolls, or fear the day when they will, this series of posts is for you! Having managed social media projects on controversial subjects for the last few years, I have faced all kinds of intentionally disruptive online behavior while managing to keep the peace and maintain productive exchanges for those who were interested in that kind of thing. In this post, I will be talking about another essential anchor of troll-defense strategy: A thorough and unassailable set of House Rules with which you may moderate your online spaces. Continue Reading…

This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous second Principle, all about the frustrating humility that social media requires of all participants, this third Principle bothers the heck out of folks in Marketing and Corporate Communications. Continue Reading…

One of the most effective social media shit disturbers around today is neither young nor a technophile. In fact, at age 70, Kalle Lasn has mixed feelings about the Web, which he sometimes sees as an unhealthy cultural addiction. Nevertheless, after working for over 20 years to make a dent in late capitalist culture through Adbusters Magazine and related Culture Jamming campaigns such as Buy Nothing Day, Lasn finally hit the jackpot when he tweeted to his followers exhorting them to camp out in front the New York Stock Exchange. This seed of an idea, through viral online sharing and phsyical mobilization, was to become a global movement that grabbed headlines for many months in 2011-2012 and continues to live on as an important cultural and political reference.  Continue Reading…

This post officially launches my ‘Social Media Shit Disturber‘ series in which I profile consumers and activists who have masterfully deployed social media to make life very difficult for folks in corporate communications. Featured today is the first part of an interview with musician, producer, and now start-up entrepreneur, Dave Carroll – A man best known for launching the viral video that brought United Airlines to its knees it 2009. Continue Reading…

Social media networks, through the power they have given to individuals, are by nature disruptive. Not a month goes by these days that we don’t hear of another government or corporation shaken and humbled by a lightning-speed mobilization of online people power. This article is part of a series that seeks to catalog the most notable social media disruptions of politics, business and culture.

Last time, I covered shakeups of the established order in Politics. This is a draft of another book chapter I want to write. I need your help to find more cases of brands or industries being disrupted via social networks as no exhaustive list of these exists. Some of my examples are globally known, some very local to Canada or Québec. I know I am missing some, do you know of others?

1. Nestle Kit Kat Greenpeace Attack

When Greenpeace linked Nestle’s use of Palm oil to the killing of Orang Utangs in Indonesia, they went all out with a social media campaign, featuring a gruesome spoof video, to drive the point home. Continue Reading…