Archives For upheaval

As global climate, resource and economic issues continue to grow in complexity, I see a source of hope in what is otherwise viewed as a nuisance by many of my clients. The empowerment of networked individuals using social media has created unprecedented movements, like the 300 000+ person strong People’s Climate March in NYC this past September. Continue Reading…

Despite the title, I am not sending out this post just to be a shit disturber (though it is a role I have embraced with enthusiasm in the past). What I intend to do here is to provide a much needed reality check on the limits of online reputation management. Most articles on reputation management and digital branding focus on the form and quality of online corporate communications. However, even a seasoned communications professional will secretly admit that the best approaches only go so far when a client’s business practices, or core business itself, are widely viewed as problematic. Continue Reading…

One of the most effective social media shit disturbers around today is neither young nor a technophile. In fact, at age 70, Kalle Lasn has mixed feelings about the Web, which he sometimes sees as an unhealthy cultural addiction. Nevertheless, after working for over 20 years to make a dent in late capitalist culture through Adbusters Magazine and related Culture Jamming campaigns such as Buy Nothing Day, Lasn finally hit the jackpot when he tweeted to his followers exhorting them to camp out in front the New York Stock Exchange. This seed of an idea, through viral online sharing and phsyical mobilization, was to become a global movement that grabbed headlines for many months in 2011-2012 and continues to live on as an important cultural and political reference.  Continue Reading…

I recently featured a background piece on Dave Carroll, creator of the 2009 viral video titled ‘United Breaks Guitars‘. The saga of his guitar-crushing trip and ensuing (successful) struggle to get satisfaction from United Airlines, have become a case study, par excellence, of consumer power in the age of social media. Here is Part 2 of the interview with a focus on Gripevine.com, the start-up platform that grew out of Dave’s one man crusade. Continue Reading…

Social media networks, through the power they have given to individuals, are by nature disruptive. Not a month goes by these days that we don’t hear of another government or corporation shaken and humbled by a lightning-speed mobilization of online people power. This article is part of a series that seeks to catalog the most notable social media disruptions of politics, business and culture.

Last time, I covered shakeups of the established order in Politics. This is a draft of another book chapter I want to write. I need your help to find more cases of brands or industries being disrupted via social networks as no exhaustive list of these exists. Some of my examples are globally known, some very local to Canada or Québec. I know I am missing some, do you know of others?

1. Nestle Kit Kat Greenpeace Attack

When Greenpeace linked Nestle’s use of Palm oil to the killing of Orang Utangs in Indonesia, they went all out with a social media campaign, featuring a gruesome spoof video, to drive the point home. Continue Reading…